Erica Lewy

Inspirer
DISC Type : id

Assistant Director Marketing Communications at Boston University Fitness & Recreation Center

Greater Boston, United States

Overview

Erica has no verified overview

Personality Overview

Decisive

Fast Adopter

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

11-2024
Assistant Director Marketing Communications at Boston University Fitness & Recreation Center
11-2021 - 12-2024
Marketing Communications Manager at Boston University
1-2017 - 5-2018
Marketing & Design Specialist at Acera School: The Massachusetts School of Science, Creativity and Leadership
6-2016 - 12-2021
Creative Marketing & Communications Consultant at Self Employed
2-2010 - 6-2016
Senior Interactive Designer & Web Developer at Northeastern University

Education

Bachelor of Fine Arts - BFA from Rhode Island School of Design
Education details unavailable from Brewster Academy

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Boston, United States Job Level : Mid-senior Designation : Assistant Director Marketing Communications at Boston University Fitness & Recreation Center
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Erica

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Erica take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Erica

Personality Compatibility


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