Erica Pattni

Examiner
DISC Type : cs

Chief Marketing Officer at Rivalz™

Davis, California, United States

Overview

Erica has no verified overview

Personality Overview

Status Quo Seeker

Late Adopter

Process Oriented

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

6-2023
Chief Marketing Officer at Rivalz™
2-2023
Operating Partner at The March Group
6-2018 - 1-2020
Strategic Advisor - Growth & Brand at KIND
1-2011 - 1-2016
Vice President Marketing at KIND Healthy Snacks
1-2010 - 1-2011
Director of Marketing at KIND Healthy Snacks

Education

8-2005 - 5-2007
Master of Business Administration - MBA from Cornell Johnson Graduate School of Management
1997 - 2000
B.S. from USC Marshall School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Davis, California, United States Job Level : Leadership Designation : Chief Marketing Officer at Rivalz™
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Erica

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Erica take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Erica

Personality Compatibility


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