Erica R.

Observer
DISC Type : ci

Director, Social Media at Viator

United States

Overview

Erica has no verified overview

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

2-2024 - 12-2025
Director, Social Media at Viator
6-2022 - 10-2023
Senior Lead, Channel Communications at Airbnb
5-2021 - 6-2022
Director, Consumer PR at Chobani
12-2013 - 5-2021
Director, Social Media, Corporate Affairs & Communications at American Express
11-2010 - 12-2013
Manager, Corporate Affairs & Communications at American Express

Education

MBA from NYU Stern School of Business
HS Diploma from Hong Kong International School

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : N/A Designation : Director, Social Media at Viator
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Erica

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Erica take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Erica

Personality Compatibility


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