Erica R. in

Erica R.

Observer · DISC type ci
Director, Social Media at Viator
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Director, Social Media
Location
United States
Personality Overview

How Erica shows up

Curious
Example Seeker
Value Driven

They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Priorities

Topics Erica cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2024 - 12-2025
Director, Social Media
Viator
6-2022 - 10-2023
Senior Lead, Channel Communications
Airbnb
5-2021 - 6-2022
Director, Consumer PR
Chobani
12-2013 - 5-2021
Director, Social Media, Corporate Affairs & Communications
American Express
11-2010 - 12-2013
Manager, Corporate Affairs & Communications
American Express
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
MBA
NYU Stern School of Business
HS Diploma
Hong Kong International School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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