Erica Sun Jackson

Trailblazer
DISC Type : DI

Global Head of Digital Marketing, Retention & Growth at iHerb, LLC

Greater Boston, United States

Overview

Erica has no verified overview

Personality Overview

Assertive

Informal

Friendly But Fast

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They will fight for you if they come to believe in you.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

9-2023
Global Head of Digital Marketing, Retention & Growth at iHerb, LLC
11-2022 - 9-2023
Head of CRM Retention, Brand & Loyalty Rewards at iHerb, LLC
6-2022 - 11-2022
Senior Manager, Retention Marketing at iHerb, LLC
6-2019 - 4-2020
Ecommerce & Digital Marketing Manager at Guitar Center
9-2018 - 4-2019
Assistant Partner Marketing & Merchandising Manager at Bloomingdale's

Education

Bachelor's Degree from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Boston, United States Job Level : Mid-senior Designation : Global Head of Digital Marketing, Retention & Growth at iHerb, LLC
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Erica

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Erica take some risk or not?

  • If necessary, they will be ready to take risks.

You And Erica

Personality Compatibility


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