Erica Trapp

Pioneer
DISC Type : sid

Director of Telecommunications at Salt River Project

Greater Phoenix Area, United States

Overview

Erica Trapp serves as the Director of Telecommunication Systems at Salt River Project, leveraging over 25 years of expertise in utility operations. She leads the enterprise-wide telecommunications strategy, focusing on modernizing network infrastructure and technology innovation for both power and water divisions. She holds an MBA from Western International University.

In 2020, Erica and her son participated in a company wellness challenge to walk or bike the entire 131-mile SRP canal system. She is also a supporter of local non-profits, having made donations to Hospice of the Valley.

Her division generates incremental revenue by providing dark fiber and wireless co-location offerings to external customers, a unique commercial venture for a utility.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Telecom Modernization
Leads SRP's strategy for upgrading wireless communications and network infrastructure to enhance reliability and performance.
Utility Operations
Has deep expertise from over 25 years at SRP, with leadership roles spanning water delivery, customer service, and technology integration.
Community Wellness
Participated in a year-long challenge to walk or bike all 131 miles of SRP's canal system to promote fitness and explore the service territory.

Media Appearances

Erica has no verified media appearances

Work History

6-2025
Director of Telecommunications at Salt River Project
5-2015 - 1-2026
Water Delivery Services Director at Salt River Project
5-2013 - 5-2015
Water Delivery Operations Manager at Salt River Project

Education

Bachelor’s Degree from Arizona State University
Master of Business Administration (M.B.A.) from Western International University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Phoenix Area, United States Job Level : Mid-senior Designation : Director of Telecommunications at Salt River Project
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Erica

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are generally fast movers and can take quick decisions
  • Can Erica take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Erica

Personality Compatibility


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