Ericka Smith MBA, AMP in

Ericka Smith MBA, AMP

Doer · DISC type ds
Vice President - Sales Optimization at Waterstone Mortgage Corporation
📍 Pewaukee, Wisconsin, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
22 Years
Current Role
Vice President - Sales Optimization
Job Level
Senior
Location
Pewaukee, Wisconsin, United States
Personality Overview

How Ericka shows up

Results Focused
Strategic Planner
Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Ericka cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2022
Vice President - Sales Optimization
Waterstone Mortgage Corporation
7-2018 - 7-2021
Board Member - Past President
Habitat for Humanity of Waukesha County
1-2018
Vice President - Marketing
Waterstone Mortgage Corporation
6-2016 - 6-2018
President - Board of Directors
Habitat for Humanity of Waukesha County
9-2015 - 12-2017
Marketing Manager
Waterstone Mortgage Corporation
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2010 - 2012
Master of Business Administration (M.B.A.)
University of Wisconsin-Whitewater
2005 - 2009
Bachelor of Business Administration (B.B.A.)
UW-Whitewater College of Business and Economics
1991 - 1995
High School Diploma
F.J. Turner High School
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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