Ericka Whitaker

Critic
DISC Type : C

Senior Director, Marketing & Strategy at Tarkett Hospitality

Atlanta, Georgia, United States

Overview

Ericka has no verified overview

Personality Overview

Critic

Precise

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Ericka has no verified topics they care about

Media Appearances

Ericka has no verified media appearances

Work History

2-2023
Senior Director, Marketing & Strategy at Tarkett Hospitality
9-2020 - 2-2023
Director, Segment Strategy at Tarkett Hospitality at Tarkett Hospitality
3-2020 - 9-2020
Marketing Manager, Hospitality at Tarkett
5-2018 - 3-2020
Senior Global Brand Manager at InterContinental Hotels Group (IHG®)
5-2015 - 4-2018
Brand Manager at InterContinental Hotels Group (IHG®)

Education

Master of Science (MS) from Georgia State University - J. Mack Robinson College of Business
Bachelor of Science - BS from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 13 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Senior Director, Marketing & Strategy at Tarkett Hospitality
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Insights For Selling To Ericka

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ericka is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ericka

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ericka move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ericka take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ericka

Personality Compatibility


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