Carl Maycock

Energizer
DISC Type : I

Head of IT at Aston Villa Football Club

Birmingham, England, United Kingdom

Overview

Carl Maycock is the Head of IT at Aston Villa Football Club, where he leads the data and technology team. His career is built on deep expertise in IT infrastructure, network engineering, and virtualization. He is now also a public voice on the unique cybersecurity challenges facing Premier League sports organizations.

He is a featured speaker at executive roundtables, sharing insights on defending digital infrastructure against sophisticated, AI-driven cyber threats.

Personality Overview

Full Of Energy

Relationship Oriented

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Cybersecurity in Sports
As a featured speaker on the topic, he discusses managing security at a "Premier League pace" and defending a major football club's digital infrastructure from cyber threats.
IT Infrastructure
His role involves delivering all IT services for the club, drawing on extensive experience with VMWare, SAN/NAS, and server platforms from previous roles.
AI in Security
Participates in discussions about leveraging AI to combat emerging threats and the future of human-machine defense in security operations.

Media Appearances

Carl has no verified media appearances

Work History

1-2018
Head of IT at Aston Villa Football Club
9-2016 - 1-2018
Senior Support Engineer / Team Leader at Aston Villa Football Club
3-2011 - 9-2016
Senior Support Engineer / Onsite Support Team Leader at Data Pacific Limited
7-2007 - 12-2007
Technical Support at Mayflex
1-2007 - 12-2010
Senior Systems Engineer at The CDI Group

Education

1991 - 1993
Art/Art Studies from Cadbury Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Birmingham, England, United Kingdom Job Level : Mid-senior Designation : Head of IT at Aston Villa Football Club
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Carl

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Carl take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Carl

Personality Compatibility


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