Ericson Dimaunahan

Questioner
DISC Type : c

Assistant Vice President for Digital Education, Learning Technologies and Analytics at Mapúa University

Metro Manila, National Capital Region, Philippines

Overview

Engr. Ericson D. Dimaunahan serves as the Assistant Vice President for Digital Education at Mapúa University. With over a decade of experience, he is a recognized thought leader responsible for integrating learning technologies and analytics to modernize the universitys educational environment. He holds a PhD and Masters degree from Mapúa University.

Ericson is a passionate advocate for continuous professional development and lifelong learning. He actively pursues advanced certifications in high-demand areas like cybersecurity, demonstrating a personal commitment to staying at the forefront of the technology landscape and encouraging others to embrace upskilling.

He was recently selected as an inaugural member of Mapúa Universitys Thought Leadership Program for his expertise in educational technology.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

AI in Education
He recently led a session on "Building AI-Ready Education Systems, " focusing on governance and using AI to improve learning outcomes.
Cybersecurity Defense
Recently earned the Splunk Certified Cybersecurity Defense Analyst certification and actively encourages others to pursue hands-on training in threat-hunting.
Data Security
Was a featured expert in a recent session on "Data Security in Higher Education, " discussing key challenges and strategies with industry peers.

Media Appearances

Arizona State University, represented by Engr. Ericson Dimaunahan … (Mapúa University Facebook post). Featured in Mapúa University Facebook Page

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Cisco Philippines, Mapúa University unveil first‑ever classrooms with AI‑led collaboration in the Philippines. Featured in Philippine Star

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Mapúa University Digital Classroom Launch – Cisco Partnership (Video). Featured in YouTube

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Work History

9-2025
Assistant Vice President for Digital Education, Learning Technologies and Analytics at Mapúa University
7-2025 - 10-2025
Director, Office of Digital Education, Learning Technologies and Analytics at Mapúa University
2-2024 - 7-2025
Director for Operations, Technology and Analytics - Institute of Digital Learning at Mapúa University
9-2022
Cisco Networking Academy Advisory Board at Cisco Networking Academy
6-2022 - 2-2024
Director - Center for Teaching and Learning - Digital at Mapúa University

Education

Doctor of Philosophy - PhD from Mapúa University
2012 - 2016
Master's degree from Mapúa University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Metro Manila, National Capital Region, Philippines Job Level : Senior Designation : Assistant Vice President for Digital Education, Learning Technologies and Analytics at Mapúa University
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Insights For Selling To Ericson

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ericson is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ericson

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ericson move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ericson take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ericson

Personality Compatibility


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