Erik Graber

Questioner
DISC Type : c

Co-Founder at Cohley

New York, New York, United States

Overview

Erik has no verified overview

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Erik has no verified topics they care about

Media Appearances

Erik has no verified media appearances

Work History

6-2017
Co-Founder at Cohley
1-2016 - 2-2017
Product (Acq. by Monotype) at Olapic
7-2014 - 1-2016
Product / Customer Success (Acq. by Olapic) at Piqora - Visual Marketing & Visual Commerce
7-2013 - 7-2014
Team Lead at SLI Systems

Education

2009 - 2013
Arts and Science A.B; from Duke University
2019 - 2019
Mastering Growth from Harvard University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder at Cohley
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Erik

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Erik take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Erik

Personality Compatibility


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