Erik Hetzel

Wildcard
DISC Type : sci

Business Development Representative at ICE Cybersecurity

Murrieta, California, United States

Overview

Erik Hetzel is a Business Development Representative at ICE Cybersecurity, where he helps companies improve their cybersecurity visibility. He specializes in creating customized security solutions and has previous sales experience at Triden Group. He holds a Proofpoint Accredited Channel Sales Professional certification.

Erik is based in the San Diego area, having attended San Diego Miramar College. He publicly expresses strong support and gratitude for military veterans and active service members, highlighting their courage and sacrifice.

He is a certified Sales Product Specialist in Hardware Firewalls.

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Cybersecurity Visibility
He emphasizes that businesses have a "lack-of-visibility problem" and frequently posts about the importance of seeing your environment to protect it.
Proactive Risk Assessments
Believes that proactive assessments are critical for businesses to uncover blind spots and fix vulnerabilities before they can be exploited by cybercriminals.
AI Security Risks
He is focused on the new security risks that emerge as companies rush to integrate AI, often unknowingly expanding their digital attack surface.

Media Appearances

Erik has no verified media appearances

Work History

9-2025
Business Development Representative at ICE Cybersecurity
11-2022 - 11-2024
Inside Sales Representative at Triden Group
11-2020 - 11-2022
Business Development Representative at Triden Group
11-2020 - 11-2020
Sales Development Representative at Triden Group
4-2019 - 3-2021
Food Server at Pitchers Sports Bar

Education

2017 - 2020
Education details unavailable from Northern Arizona University
2014 - 2016
Associates Degree from San Diego Miramar College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Murrieta, California, United States Job Level : Junior Designation : Business Development Representative at ICE Cybersecurity
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Erik

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Erik take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erik

Personality Compatibility


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