Erik Jonsson is the Head of Performance Marketing at Nextory, bringing over 10 years of experience in SEM, display, and paid social. He focuses on delivering measurable value through data-driven strategies and successfully increased ad spend return by 30% at TUI. Colleagues describe him as knowledgeable and organized.
Outside of his professional focus, Eriks university activities included student radio. His background working with Fenix Outdoor for brands like Fjällräven suggests an appreciation for the outdoors. He is also interested in major technology and travel companies, including Google, Adobe, and SAS.
He holds multiple Google AdWords certifications in Display, Fundamentals, and Search Advertising.
Read the full overview →They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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