Erik Lenocker

Questioner
DISC Type : c

West Regional Sales Manager at Pilgrim's

Clovis, California, United States

Overview

Erik is a seasoned sales leader with over 30 years of experience dedicated to child nutrition programs in the K-12 sector. As the Western Regional Sales Manager for Pilgrims, he focuses on selling value-added chicken products across the Western US. He holds a BA from the University of Oregon.

His deep expertise in the food industry is complemented by his fluency in Spanish, a skill he honed while studying at St. Louis University in Madrid. He has a demonstrated passion for improving food quality for children, which extends beyond his sales roles into direct policy advocacy.

Unique fact: Erik has lobbied both the U. S. Congress and the California state legislature on food-related issues.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Child Nutrition
He has built a 30+ year career selling value-added products to K-12 child nutrition programs and has actively lobbied on related food issues.
K-12 Food Sales
His career is exclusively focused on sales and market development within the K-12 school food sector, from his own startup to his current role at Pilgrim's.
Food Commodities
His recent social media activity is centered on state commodity shows and managing chicken diversions for school programs in the Western US.

Media Appearances

Erik has no verified media appearances

Work History

12-2024
West Regional Sales Manager at Pilgrim's
6-2016 - 12-2024
Western Regional Manager at JSB Muffin Town
8-2014 - 5-2016
Market Development Manager School Nutrition at Glanbia
8-2013 - 8-2014
Sales Manager at Newton Brokerage
6-2009 - 7-2014
Owner at Dos Rojos Food Co. at Dos Rojos Food Company, Inc.

Education

9-1987 - 6-1992
BA from University of Oregon
1990 - 1991
Spanish from St. Louis University-Madrid

More Information

Social Presence :

Prographics :

Exp : N/A Location : Clovis, California, United States Job Level : N/A Designation : West Regional Sales Manager at Pilgrim's
URL has been copied!

Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Erik

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Erik take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Erik

Personality Compatibility


Other Pilgrim's Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.