Erik Månsson

Observer
DISC Type : ci

Senior Insights Manager at CO-RO

Hillerød, Capital Region of Denmark, Denmark

Overview

Erik Månsson is a Senior Insights Manager at CO-RO with nine years of experience in marketing research and strategic counseling. A graduate of Copenhagen Business School, he specializes in using consumer data to guide brand and product development. Colleagues describe him as committed, focused, and possessing excellent business understanding.

His interests suggest a strong connection to Danish innovation and business, with a specific focus on prominent companies like the LEGO Group and his alma mater, Copenhagen Business School. He is passionate about translating experimental discoveries into data-supported insights.

Unique fact: At PANDORA, he specialized in insourcing research projects to heighten quality and create solutions tailor-made for the company.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Consumer Insights
His entire career, from Analyst to Senior Manager, has focused on consumer research, analytics, and understanding consumer behavior to drive business decisions.
Brand Strategy
Specializes in using market research for branding, strategic direction, and has been involved in major strategic projects at previous companies like PANDORA.
Data-driven Marketing
Described as a quantitative analyst, he transforms data into proven insights for marketing, product development, and communication strategies.

Media Appearances

Erik has no verified media appearances

Work History

4-2023
Senior Insights Manager at CO-RO
11-2018 - 4-2023
Global Insight Manager at CO-RO
7-2017 - 10-2018
Insight Analyst at PANDORA A/S
2-2015 - 6-2017
Analysis Coordinator at PANDORA A/S
11-2012 - 9-2014
Marketing Researcher at MyResearch

Education

2009 - 2011
Master (Cand.merc.EMF) from Copenhagen Business School
2021 - 2021
Education details unavailable from Hyper Island

More Information

Social Presence :

Prographics :

Exp : 15 Location : Hillerød, Capital Region of Denmark, Denmark Job Level : Middle Designation : Senior Insights Manager at CO-RO
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Erik

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They like to analyze well and then make their decisions.
  • Can Erik take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Erik

Personality Compatibility


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