Erik Roehl

Questioner
DISC Type : c

Vice President, Service Partner Enablement & Strategy at CenTrak

Raleigh, North Carolina, United States

Overview

Erik Roehl is the Vice President of Service Partner Enablement & Strategy at CenTrak, specializing in healthcare communications and Real-Time Location System (RTLS) solutions. An alumnus of Colorado State University, his expertise lies in product management, strategic planning, and the commercialization of new technologies. He is a key member of CenTraks leadership team.

He is the owner of multiple patents related to healthcare communications, including a monitoring system for patient lifts to improve safety and ensure compliance with hospital protocols.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Healthcare Automation
Focuses on solutions that automate manual tasks for clinical staff, such as nurse call cancellation, to improve focus on patient care.
Strategic Partnerships
His current role is centered on enabling service partners and establishing effective corporate alliances to drive business growth and strategy.
Product Commercialization
Has a strong background in the full product lifecycle, from development and road mapping to pricing, strategy, and bringing new solutions to market.

Media Appearances

Erik has no verified media appearances

Work History

4-2025
Vice President, Service Partner Enablement & Strategy at CenTrak
3-2021 - 4-2025
Vice President Of Global Strategic Marketing at CenTrak
3-2020 - 3-2021
Head of Global Portfolio & Product Management at Ascom Holding AG
5-2017 - 3-2020
Head of Global Product Marketing at Ascom Holding AG
6-2015 - 5-2017
Director of Market Development at Ascom Holding AG

Education

1986 - 1990
Bachelor of Arts (B.A.) from Colorado State University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Raleigh, North Carolina, United States Job Level : Senior Designation : Vice President, Service Partner Enablement & Strategy at CenTrak
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Erik

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Erik take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Erik

Personality Compatibility


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