Erik Wolf, MA, CCTP, MCTP

Inquisitor
DISC Type : Ic

Executive Director & Founder at World Food Travel Association

Valencia, Valencian Community, Spain

Overview

Erik Wolf is globally recognized as the founder of the culinary tourism industry. As Executive Director of the World Food Travel Association, he advises organizations like UNESCO and brands such as Disney and American Express. People often describe him as brilliant, visionary, and dedicated. He holds an MA from American University.

An avid global citizen, Erik has lived in numerous countries, including Spain, South Africa, and Singapore. He speaks multiple languages and is passionate about immersing himself in local cultures by exploring markets and kitchens for hours. He enjoys connecting with people through the shared language of food and drink.

Eriks "a-ha" moment for culinary tourism came after spending over two hours exploring a grocery store in Singapore while jet-lagged.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Culinary Tourism
He pioneered the industry and founded the World Food Travel Association. He has authored multiple books and is a sought-after speaker on the topic globally.
Taste of Place
He recently launched the "Taste of Place Movement, " a worldwide initiative to safeguard culinary culture and elevate local food producers. He also hosts a podcast with the same name.
Cultural Preservation
His association's mission is to preserve and promote culinary cultures. He is focused on protecting traditional foodways from economic and climate pressures.

Media Appearances

Erik has no verified media appearances

Work History

6-2003
Executive Director & Founder at World Food Travel Association
7-2020
Board Member at وزارة الثقافة Ministry of Culture Culinary Arts Commission
2-2002 - 2-2005
Group Marketing Manager at Oregon's Mt Hood Territory
9-1999 - 12-2001
Account Director, Travel Industry at Isobar
9-1996 - 9-1999
Marketing Manager at American Express

Education

1990 - 1993
MA from American University
1984 - 1988
BA from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 29 Location : Valencia, Valencian Community, Spain Job Level : Leadership Designation : Executive Director & Founder at World Food Travel Association
URL has been copied!

Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erik

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Erik take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erik

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.