Erika Nicholson

Inspirer
DISC Type : di

VP, Brand Marketing + Communications at ConnectiveRx

Nashville Metropolitan Area, United States

Overview

Erika has no verified overview

Personality Overview

Achievment Oriented

Confident & Optimistic

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Erika has no verified topics they care about

Media Appearances

Erika has no verified media appearances

Work History

5-2022
VP, Brand Marketing + Communications at ConnectiveRx
12-2020 - 5-2022
Senior Director, Brand Marketing at ConnectiveRx
10-2019 - 11-2020
VP Corporate Communications + Brand Experience at Net Health
10-2018 - 10-2019
Creative Director at Net Health
1-2016 - 10-2018
Manager, Marketing & Communications Strategy at Net Health

Education

1990 - 1994
BS from The Catholic University of America

More Information

Social Presence :

Prographics :

Exp : 18 Location : Nashville Metropolitan Area, United States Job Level : Senior Designation : VP, Brand Marketing + Communications at ConnectiveRx
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Erika

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Erika take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Erika

Personality Compatibility


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