Erimar Bérgamo

Evaluator
DISC Type : DSC

Gerente Nacional de Vendas Atacado B2B at Grupo Casas Bahia

São Paulo, São Paulo, Brazil

Overview

Erimar is a retail operations and sales director with over 24 years of experience, specializing in digital transformation and omnichannel strategies for major brands like Leroy Merlin and Grupo Casas Bahia. He has led projects across more than 75 stores, integrating physical and digital channels.

He is passionate about continuous learning, innovation, and staying ahead of market trends. Erimar actively participates in major industry events, such as sales conventions and conferences on Artificial Intelligence, to network with leaders and absorb new insights.

Colleagues highlight his rare “double competence, ” possessing deep expertise in both traditional brick-and-mortar store management and national-level e-commerce leadership.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

B2B Retail Strategy
He is the National B2B Wholesale Sales Manager at Grupo Casas Bahia and recently authored a post on building effective B2B sales strategies within the retail sector.
Omnichannel Operations
A core part of his career, he has developed and implemented omnichannel strategies to integrate physical stores with e-commerce, increasing sales and optimizing logistics.
Applied AI
Demonstrates a clear interest in practical AI applications by planning to attend the AI Brasil Experience, the country's largest event on the topic.

Media Appearances

Erimar has no verified media appearances

Work History

2-2025
Gerente Nacional de Vendas Atacado B2B at Grupo Casas Bahia
3-2023 - 11-2024
Gerente Regional de Operações e Canais de Vendas B2B e B2C - (Nacional) at Telhanorte Tumelero
1-2020 - 1-2022
Diretor de Operações Omnicanal e Novos Negócios at Leroy Merlin
10-2016 - 1-2020
Diretor de Comércio Eletrônico e Omnicanal at Leroy Merlin
5-2015 - 9-2016
Diretor de Prospecção e Estratégia de Desenvolvimento at Leroy Merlin

Education

1999 - 2001
Marketing from INPG Business School
2019 - 2019
Especialização from ComSchool International

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente Nacional de Vendas Atacado B2B at Grupo Casas Bahia
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Insights For Selling To Erimar

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erimar is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Erimar

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Erimar move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Erimar take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Erimar

Personality Compatibility


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