Erin Barrett
Login to view DISC.Erin Barrett is the founder of Goldilocks, a New York-based brand offering low-sugar, low-calorie canned cocktails. A Stanford GSB MBA and University of Virginia alumna, she developed the concept as a class project. Previously, Erin was a Senior Business Analyst at McKinsey & Company.
Erin is passionate about the founder journey, often sharing her experiences and insights on building a brand. She values authentic storytelling and believes in a collaborative approach to building new market categories, viewing other brands as essential partners in creating a larger industry shift rather than just as competitors.
Her company quietly hit over 1 million views on LinkedIn using an organic content strategy with zero ad spend in just three months.
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