Erin Barrett

Observer
DISC Type : ic

Founder at Goldilocks

New York City Metropolitan Area, United States

Overview

Erin Barrett is the founder of Goldilocks, a New York-based brand offering low-sugar, low-calorie canned cocktails. A Stanford GSB MBA and University of Virginia alumna, she developed the concept as a class project. Previously, Erin was a Senior Business Analyst at McKinsey & Company.

Erin is passionate about the founder journey, often sharing her experiences and insights on building a brand. She values authentic storytelling and believes in a collaborative approach to building new market categories, viewing other brands as essential partners in creating a larger industry shift rather than just as competitors.

Her company quietly hit over 1 million views on LinkedIn using an organic content strategy with zero ad spend in just three months.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Better-for-you Beverages
Founded Goldilocks to create low-sugar, low-calorie cocktails, addressing a gap in the market for consumers seeking lighter, more intentional alcoholic drinks.
Female Entrepreneurship
Openly discusses the unique pressures and challenges of startup life as a woman, and actively engages with communities of other female founders.
Organic Marketing
Successfully leveraged authentic content on LinkedIn to generate over a million views for her brand with zero ad spend, demonstrating a belief in organic growth.

Media Appearances

Erin has no verified media appearances

Work History

8-2025
Founder at Goldilocks
6-2024 - 8-2024
Botha Chan Innovation Fellowship at Stanford University
7-2022 - 8-2023
Senior Business Analyst at McKinsey & Company
10-2020 - 6-2022
Business Analyst at McKinsey & Company
6-2019 - 8-2019
Summer Business Analyst at McKinsey & Company

Education

9-2023 - 6-2025
Master of Business Administration - MBA from Stanford University Graduate School of Business
Bachelor's degree from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 3 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Founder at Goldilocks
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Erin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They like to analyze well and then make their decisions.
  • Can Erin take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Erin

Personality Compatibility


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