Erin McDonald

Observer
DISC Type : ci

Nanny and CEO at Spilt Milk Nannies

Seattle, Washington, United States

Overview

Erin McDonald is the CEO of Spilt Milk Nannies, a nanny referral service she took over while a sophomore at the University of Washington. She transformed the business, growing it from 40 to over 200 families by focusing on a personalized, human-centric vetting process for both nannies and families.

Originally from Washington, Erin lives in Seattle with her husband and two dogs. While she initially explored a business path in college, she found her true passion in childcare and community building. In her spare time, she loves to support small, local businesses and previously volunteered with the Deaf community.

Unique fact: Erin took ownership of the company she worked for as a nanny when she was just 20 years old and still in college.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Personalized Childcare
Believes childcare cannot be solved by an app and requires a personalized, human vetting process for both families and nannies, which is her company's core philosophy.
Community Management
She explicitly states, "I don't own a business; I manage a community, " showing her focus on building trust and connection rather than just providing a service.
Female Entrepreneurship
Took over her first business as CEO while she was still a sophomore in college and has successfully grown it for over a decade.

Media Appearances

Erin has no verified media appearances

Work History

12-2012
Nanny and CEO at Spilt Milk Nannies
6-2021 - 6-2022
Community Advocate at Fresh Chalk
6-2017 - 6-2019
Community Cultivator at The Inc., Community Coworking + Playschool

Education

2010 - 2014
Bachelor of Science (BS) from University of Washington
Education details unavailable from Ilwaco High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Seattle, Washington, United States Job Level : Leadership Designation : Nanny and CEO at Spilt Milk Nannies
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Erin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erin

Personality Compatibility


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