Eugenio Garcia

Wildcard
DISC Type : sci

CEO & Founder at Cannabis Now

United States

Overview

Eugenio Garcia is the CEO and founder of Cannabis Now, a leading media group he established to provide a balanced voice for the modern cannabis consumer. An entrepreneur and advocate since 2008, he earned a political science degree from Montana State University-Bozeman and successfully expanded his magazine into the first nationally distributed cannabis publication since the 1970s.

Outside of his media ventures, Eugenio is an avid traveler who enjoys exploring the world with his partner and their rescue Pomeranian. He is passionate about telling the stories of legacy individuals within the cannabis movement, believing it captures a unique moment in time.

Interesting fact: He was forced to pivot his magazine from a regional Rocky Mountain publication to a national brand after Montana abruptly outlawed cannabis advertising.

Personality Overview

ROI Driven

Friendly But Slow

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Cannabis Advocacy
A long-time advocate since 2008, he founded Cannabis Now to educate, enlighten, and entertain, aiming to shift the public conversation around cannabis.
Niche Publishing
He believes in the power of print for niche connoisseurs and has built a multi-platform media company that includes print, digital, and video to support this vision.
Experiential Retail
Expanded the Cannabis Now brand into physical retail and wellness locations, focusing on consumer education and curated CBD and hemp products.

Media Appearances

Eugenio has no verified media appearances

Work History

1-2010
CEO & Founder at Cannabis Now
1-2017
Founder and President at HEMP Magazine

Education

Bachelor's degree from Montana State University-Bozeman

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Leadership Designation : CEO & Founder at Cannabis Now
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Insights For Selling To Eugenio

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eugenio is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Eugenio

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Eugenio move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Eugenio take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Eugenio

Personality Compatibility


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