Erin McGinley

Observer
DISC Type : ci

Director, Patient Marketing at Celcuity

Greater Boston, United States

Overview

Erin has no verified overview

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

8-2025
Director, Patient Marketing at Celcuity
12-2023 - 8-2025
Director, US Oncology Marketing Cervical Cancer at Pfizer
3-2022 - 12-2023
Associate Director, US Marketing Cervical Cancer at Seagen
8-2020 - 3-2022
Senior Product Manager, US Marketing Cervical Cancer at Seagen
11-2018 - 8-2020
Senior Product Manager, Global Bavencio Marketing at EMD Serono, Inc.

Education

2013 - 2015
Master of Business Administration (MBA) from North Carolina State University
2006 - 2010
BS from Worcester Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director, Patient Marketing at Celcuity
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Erin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Erin take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Erin

Personality Compatibility


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