Erin McNulty

Collaborator
DISC Type : si

Head of Marketing at SERVED®

London, England, United Kingdom

Overview

Dynamic marketing leader with 8+ years of experience at global organizations like Pernod Ricard and innovative startups. As Head of Marketing at SERVED®, she leverages expertise across social, PR, and events to drive growth for the brand. She holds a Bachelor of Science from Loughborough University.

Erin is passionate about creating engaging consumer experiences, taking pride in leading large-scale events like the Taste of London Festival from conception to completion. She thrives on seeing positive consumer reactions to new campaigns and product launches, frequently celebrating these moments and her teams hard work online.

She leads marketing for the premium cocktail brand SERVED®, which is co-owned by singer Ellie Goulding.

Personality Overview

Fair-minded

Appreciative

Good Listener

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Building Brands
Her profile highlights a passion for shaping culturally relevant, high-performing brands and turning storytelling into measurable growth.
RTD Cocktail Market
She leads marketing for the UK's fastest-growing ready-to-drink brand and recently launched a new range of super-premium, full-strength cocktails.
Experiential Marketing
She personally leads and expresses pride in large-scale consumer events like the Taste of London and Barcode festivals.

Media Appearances

Erin has no verified media appearances

Work History

1-2024
Head of Marketing at SERVED®
9-2022 - 1-2024
Global Brand Manager (Emerging Brands Portfolio) at Pernod Ricard
5-2020 - 9-2022
Global Brand Manager (Leading Brands) at Pernod Ricard
9-2018 - 5-2020
Assistant Brand Manager at Tesco
7-2016 - 8-2017
Marketing Assistant at Hayman's of London

Education

Bachelor of Science - BS from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at SERVED®
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation
  • Show them how they look good by making this decision

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Erin

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Erin take some risk or not?

  • They are unlikely to take many risks.

You And Erin

Personality Compatibility


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