Erin Murrihy

Evaluator
DISC Type : csd

Head of Ecommerce at Zelens

London, England, United Kingdom

Overview

Erin Murrihy is the Head of Ecommerce at Zelens, with nine years of experience managing direct-to-customer websites for beauty and fashion brands. Her expertise covers trading, marketing, and P&L management, supported by strong analytical skills. She attended Oklahoma State University and the University of Hertfordshire.

She has a proven track record of driving growth for both large-scale retail and founder-led brands like Skin Rocks™ and Nails Inc.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

DTC E-commerce Growth
Her career focuses on driving e-commerce growth for beauty brands. She has posted about having "phenomenal growth plans" for her teams.
Shopify Performance
She has actively recruited for Shopify developers to elevate online presence, improve user experience, and optimize website performance for her brands.
Luxury Beauty
Her recent career at Zelens, Skin Rocks™, and BYBI Beauty demonstrates a deep focus on the luxury beauty and skincare market.

Media Appearances

Erin has no verified media appearances

Work History

12-2024
Head of Ecommerce at Zelens
1-2023 - 11-2024
Ecommerce Manager at Skin Rocks™
5-2022 - 1-2023
Senior Ecommerce Manager at Balance Me Natural Skincare
3-2022 - 5-2022
Senior Ecommerce Manager at BYBI Beauty
1-2021 - 3-2022
Senior Ecommerce Manager at Nails Inc

Education

2005 - 2009
Bachelor of Arts (BA)Hons from University of Hertfordshire
2007 - 2008
Bachelor’s Degree from Oklahoma State University

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce at Zelens
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Erin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Erin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Erin

Personality Compatibility


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