Erin Shawaga

Observer
DISC Type : ci

Communications Advisor at Affinity Credit Union

Saskatoon, Saskatchewan, Canada

Overview

Erin Shawaga is a marketing and communications professional who recently concluded her role as Communications Advisor at Affinity Credit Union to start a new chapter in her career. A University of Saskatchewan graduate, she specializes in creating and executing internal and external communication strategies for diverse organizations, including Saskatchewan Blue Cross and Nutrien.

She recently announced the end of her "Affinity era" after three years, signaling a significant professional transition in early 2026.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Corporate Communications
Her entire career revolves around creating and executing corporate communication plans for both internal and external audiences across various industries.
Internal Comms Strategy
Has specific experience developing and implementing internal communication strategies and organization-wide calendars in multiple past roles.
Digital & Social Media
Holds a certificate in this field and previously managed brand digital properties, including websites and social media platforms for Nutrien.

Media Appearances

Erin has no verified media appearances

Work History

2-2023
Communications Advisor at Affinity Credit Union
7-2022 - 2-2023
Corporate Communications Advisor at Saskatchewan Blue Cross
5-2021 - 7-2022
Communications Advisor at Saskatchewan Research Council (SRC)
4-2018 - 11-2020
Advisor, External Digital Communications at Nutrien
8-2010 - 4-2018
Website Coordinator at Nutrien

Education

1998 - 2002
Bachelor of Commerce (BComm) from University of Saskatchewan
Digital & Social Media Certificate from Edwards School of Business - Executive Education

More Information

Social Presence :

Prographics :

Exp : 14 Location : Saskatoon, Saskatchewan, Canada Job Level : N/A Designation : Communications Advisor at Affinity Credit Union
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Erin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They like to analyze well and then make their decisions.
  • Can Erin take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Erin

Personality Compatibility


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