Erna Basson

Questioner
DISC Type : c

Co-Founder at FRULABEAUTY

Red Beach, Auckland, New Zealand

Overview

Erna has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Erna has no verified topics they care about

Media Appearances

Erna has no verified media appearances

Work History

9-2022
Co-Founder at FRULABEAUTY
11-2017
Founder & CEO at Woman Entrepreneur
1-2016
Mentor Business Coach & International Speaker at Erna Basson
11-2017 - 9-2021
Founder at Erabella Beauty
1-2015 - 8-2017
Founder at Red Dot Publishing

Education

2006 - 2008
Bachelor of Consumer Science from University of the Free State

More Information

Social Presence :

Prographics :

Exp : 15 Location : Red Beach, Auckland, New Zealand Job Level : Leadership Designation : Co-Founder at FRULABEAUTY
URL has been copied!

Insights For Selling To Erna

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Erna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Erna take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Erna

Personality Compatibility


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