Erynn Hughes in

Erynn Hughes

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Marketing Strategy Lead at WNBA (Women's National Basketball Association)
📍 New York, New York, United States

Erynn is the Marketing Strategy Lead at the WNBA, focusing on creating a holistic fan experience. Her career includes impactful brand strategy work for the Jordan Brand, The Vanguard Group, and Wolff Olins. A graduate of Macaulay Honors College, she is described by colleagues as an extremely enthusiastic and driven individual.

An adventure seeker and athlete herself, Erynn is passionate about athlete wellness and mental strength. She is a vocal advocate for diversity and inclusion, actively mentoring the next generation of BIPOC creators and working to center the stories of marginalized communities within the design and marketing industries.

In 2021, Erynn was named an ADCOLOR® FUTURE, a highly selective honor recognizing the next generation of industry leaders.

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Current Role
Marketing Strategy Lead
Job Level
Middle
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Erynn cares about

Holistic Fan Experience
Her current role at the WNBA involves driving a complete fan experience across all brand touchpoints, from sport to culture and fashion.
Athlete Wellness
As an athlete herself, she has spoken publicly about the importance of supporting athletes' mental strength and a brand's duty of care.
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Career

Work history

1-2026
Marketing Strategy Lead
WNBA (Women's National Basketball Association)
9-2024 - 1-2026
Creative Strategist
WNBA (Women's National Basketball Association)
5-2023 - 9-2024
Senior Strategist
Wolff Olins
9-2021 - 10-2021
FUTURE
ADCOLOR® FUTURES
8-2021 - 5-2023
Brand Strategist
Wolff Olins
In the press

Media appearances

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Education
2014 - 2018
Bachelor’s Degree
Macaulay Honors College at The City University of New York
2014 - 2018
Bachelor’s Degree
Baruch College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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