Hank Leber

Initiator
DISC Type : Di

Co-Founder at Stanify

Los Angeles, California, United States

Overview

Hank Leber is a serial entrepreneur and the co-founder of Stanify, an AI co-pilot for social media management. An ad executive turned founder, he has over 15 years of experience building technology companies in media and marketing, including Giggster and League of Play. People who have worked with him describe him as bright, creative, and a "secret marketing weapon. "

Originally from the music and entertainment business, Hank enjoys building products, all things related to startup growth, and chocolate. Based in Los Angeles, he frequently hosts and promotes local community events that bring together professionals interested in AI and fundraising, often including pizza and coffee.

He once created a viral marketing campaign for Travelocity featuring a gnome on Chatroulette that generated over 19 million impressions with a $0 budget.

Personality Overview

Friendly Challenger

Confident

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

AI in Social Media
As the co-founder of Stanify, he is focused on using AI to help brands manage social media engagement, safety, and insights at scale for clients like Unilever and Activision.
Startup Growth
A self-described "non-serial entrepreneur, " he has founded multiple companies and focuses on go-to-market strategy, business development, and fundraising.
The Creator Economy
His previous venture, League of Play, was a competition platform for creators, and Giggster served thousands of independent creators and major production companies.

Media Appearances

Stanify's Hank Leber On Turning Brand Comment Sections Into Business Intelligence Tools. Featured in NetInfluencer

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Funded Founder Lunch featuring Stanify Co‑Founder Hank Leber. Featured in Luma

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Work History

5-2025
Co-Founder at Stanify
10-2022 - 5-2025
Co-Founder and CEO at League of Play
2-2022 - 9-2022
Family First at Helping with a family health issue
3-2019 - 2-2022
Co-Founder at Giggster
4-2018 - 3-2019
Co-Founder at C3 Labs

Education

2007 - 2009
Master of Science from VCU Brandcenter
2001 - 2004
BA from William & Mary

More Information

Social Presence :

Prographics :

Exp : 16 Location : Los Angeles, California, United States Job Level : Leadership Designation : Co-Founder at Stanify
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Insights For Selling To Hank

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hank is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Hank

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Hank move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Hank take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Hank

Personality Compatibility


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