Eshita Kabra

Evaluator
DISC Type : cds

Founder and CEO at By Rotation

London Area, United Kingdom

Overview

Eshita Kabra is the Founder and CEO of By Rotation, the worlds largest shared wardrobe. A Forbes 30 Under 30 honoree, she leverages over six years of experience in investment management to drive her venture. Colleagues describe her as conscientious and diligent. She holds a Bachelor of Science from Cass Business School.

As a self-described "third culture kid" who has lived in India, Singapore, the US, and the UK, Eshita is passionate about sustainability and global citizenship. She is a contributing writer for Condé Nast Traveller and serves on committees for Soho House, the Alike charity, and the Lady Garden Foundation.

Her idea for By Rotation was sparked during her honeymoon in Rajasthan, India, after witnessing the effects of textile waste firsthand.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Sustainable Fashion
Founded By Rotation to transform fashion consumption, reduce waste, and promote a circular economy after witnessing textile pollution in India.
Female Entrepreneurship
Frequently speaks about her journey from finance to fashion tech and the challenges she has overcome as a female, immigrant founder of color.
Community Building
Designed By Rotation as a social network to connect a community of like-minded individuals who can share and monetize their wardrobes.

Media Appearances

Eshita has no verified media appearances

Work History

10-2019
Founder and CEO at By Rotation
3-2025
Membership Committee at Soho House & Co
10-2024
Contributing Writer at Condé Nast Traveller
10-2024
Contributing Writer at Dossier Projects
11-2024
Trustee at Alike

Education

2010 - 2014
Bachelor of Science (BSc) from Cass Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : London Area, United Kingdom Job Level : Leadership Designation : Founder and CEO at By Rotation
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Insights For Selling To Eshita

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eshita is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Eshita

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Eshita move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Eshita take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Eshita

Personality Compatibility


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