Marika Ponton CPA, CFE💰📈

Pioneer
DISC Type : DSI

The Judgment-Free Profitability Coach at Profit Truths

Atlanta Metropolitan Area, United States

Overview

Marika Ponton is a Profitability Coach, CPA, and Certified Fraud Examiner with experience from over 400 audits. As a three-time business owner with two successful exits, she specializes in finding and plugging profit leaks. Colleagues and clients describe her as a brilliant, professional, and fearless leader.

She combines the discerning eye of an auditor with the practical experience of a multi-exit entrepreneur to help small business owners improve their financial performance and cash flow.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Small Business Profitability
Her core focus is helping small businesses uncover hidden costs and missed margins, transforming financial challenges into profit by implementing a "Profit Mindset".
Entrepreneurial Mindset
As a 3x business owner, she frequently discusses the grit and resourcefulness needed to navigate the ups and downs of entrepreneurship and keep a business thriving.
Operational Efficiency
Through her experience as CEO of OFFICE ANGELS®, she helped business owners streamline back-office support, reduce inefficiencies, and improve overall financial performance.

Media Appearances

Marika has no verified media appearances

Work History

The Judgment-Free Profitability Coach at Profit Truths
Midtown 2 Virtual Group Leader at ProVisors
CEO at OFFICE ANGELS®
CEO & Sales Executive at Floor Coverings International Intown Atlanta
Audit Senior Manager at Grant Thornton LLP

Education

Bachelor of Science from California State University, Fresno

More Information

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Exp : N/A Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : The Judgment-Free Profitability Coach at Profit Truths
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Insights For Selling To Marika

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marika is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Marika

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Marika move?

  • They are generally fast movers and can take quick decisions
  • Can Marika take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Marika

Personality Compatibility


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