Esra Guler

Questioner
DISC Type : c

Head of Global Integrated Marketing, Campaigns and AI Adoption at Atlassian

San Francisco Bay Area, United States

Overview

Esra has no verified overview

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Esra has no verified topics they care about

Media Appearances

Esra has no verified media appearances

Work History

12-2024
Head of Global Integrated Marketing, Campaigns and AI Adoption at Atlassian
5-2023 - 11-2024
Growth Advisor and Fractional CMO at Freelance
5-2022 - 4-2023
Global Lead, Growth Enablement at Google
1-2021 - 5-2022
Head of Growth Programs, Google Workspace at Google
8-2014 - 1-2021
Head of Growth and Merchandising, Commerce at Google

Education

2017 - 2017
Executive Program for Women Leaders from Stanford University
Bachelor of Science (BS) from Boğaziçi University

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Global Integrated Marketing, Campaigns and AI Adoption at Atlassian
URL has been copied!

Insights For Selling To Esra

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esra is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Esra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Esra move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Esra take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Esra

Personality Compatibility


Other Atlassian Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.