Esther Rachel

Go-getter
DISC Type : d

Social Media Manager, Marketing Consultant. at Multimodal

New Delhi, Delhi, India

Overview

Esther is a business and marketing consultant specializing in Agentic AI for the financial services and banking sectors. A graduate of the University of Chicago and the Indian School of Public Policy, she has a proven track record of driving significant social media growth for tech companies like Lyzr AI and Unacademy.

She is deeply interested in the intersection of technology and society, with a focus on tech policy, AI regulation, and data privacy. Her certifications include Public Speaking and Using Public Policy for Social Change, reflecting a desire to engage in meaningful discourse on complex issues.

At the age of 14, Esther hosted an event with an audience of over 1, 500 people.

Personality Overview

Self-Confident

Direct & Candid

Challenger

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Agentic AI
Her professional experience is centered around Agentic AI tech companies, and she frequently posts about its implementation, risks, and potential.
Tech Policy
Identifies as a "Tech Policy Geek" in her headline and discusses topics like AI regulation and its societal impact in her online posts.
Data Privacy
Publicly questions the balance between leveraging data for AI's full potential and the critical need for data privacy, indicating a strong interest in the topic.

Media Appearances

Esther has no verified media appearances

Work History

11-2025
Social Media Manager, Marketing Consultant. at Multimodal
4-2025 - 8-2025
Business Consultant at Lyzr AI
12-2024 - 8-2025
Freelance Copywriter & SEO Optimisation at Humans Who Build
9-2024 - 2-2025
Brand Marketing Associate at Unacademy
6-2023 - 7-2023
Summer Research Intern at Christ University, Bangalore

Education

7-2025 - 7-2026
Postgraduate Degree from University of Chicago
8-2025 - 8-2026
Postgraduate Degree from Indian School of Public Policy (ISPP)

More Information

Social Presence :

Prographics :

Exp : 1 Location : New Delhi, Delhi, India Job Level : Middle Designation : Social Media Manager, Marketing Consultant. at Multimodal
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Insights For Selling To Esther

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esther is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Esther

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Esther move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Esther take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Esther

Personality Compatibility


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