Esther Van der Lelie

Inquirer
DISC Type : dc

Organisator verkiezing Schoonmaker van het Jaar at Esther Communiceert

Utrecht, Utrecht, Netherlands

Overview

Esther van der Lelie is a communications specialist with 30 years of experience in marketing and project management. Through her company, Esther Communiceert, she helps businesses connect with their audience via powerful storytelling. She is also the Editor-in-Chief of Schoonmaakjournaal and organizer of the "Schoonmaker van het Jaar" award.

Outside of work, Esther is passionate about inspiring young people through her platform "Waarom doe je wat je doet? ", which helps them navigate study, work, and life choices. She enjoys hardlopen (running), fitness, and skiing. She also has a deep appreciation for the power and meaning of individual words.

Unique fact: She took over the organization of the "Schoonmaker van het Jaar" (Cleaner of the Year) award because she couldnt bear to see it end, driven by her passion for recognizing these professionals.

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Brand Storytelling
Her core business is helping companies and people shine through authentic stories. She is a writer and speaker focused on creating narratives that resonate and connect.
Cleaning Industry
As Editor-in-Chief of Schoonmaakjournaal and organizer of the "Schoonmaker van het Jaar" award, she is a key voice and advocate for the professional cleaning industry.
Youth Mentorship
She founded "Waarom doe je wat je doet? ", a platform dedicated to inspiring young people to make conscious choices about their careers and lives through shared stories.

Media Appearances

Esther has no verified media appearances

Work History

3-2023
Organisator verkiezing Schoonmaker van het Jaar at Esther Communiceert
8-2021
Hoofdredacteur Schoonmaakjournaal.nl at Esther Communiceert
5-2018
Communications Specialist at Esther Communiceert
1-2020
Initiator Waarom doe je wat je doet? at Waarom doe je wat je doet?
10-2015 - 5-2018
Marketing Manager at Numatic International BV

Education

5-2023 - 5-2024
Grote denkers from The School of Life Amsterdam
1966 - 2020
dagelijkse praktijk from School of Life

More Information

Social Presence :

Prographics :

Exp : 16 Location : Utrecht, Utrecht, Netherlands Job Level : Junior Designation : Organisator verkiezing Schoonmaker van het Jaar at Esther Communiceert
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Insights For Selling To Esther

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esther is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Esther

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Esther move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Esther take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Esther

Personality Compatibility


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