Esther Van der Meer

Examiner
DISC Type : cs

Strategisch adviseur bestuurscommunicatie en woordvoerder at HKU

Amsterdam, North Holland, Netherlands

Overview

Esther van der Meer is a strategic communications advisor and spokesperson for HKU University of the Arts Utrecht. With a background in sociology from Vrije Universiteit Amsterdam, her career is rooted in communication roles for mission-driven organizations focused on education, sustainability, and animal welfare, including the Partij voor de Dieren and the Plastic Soup Foundation.

She is a dedicated environmental advocate and community organizer in Amsterdam. Esther actively works to protect urban nature as a board member of the Vrienden van het Westerpark and as a co-initiator of green initiatives and demonstrations, turning her passion for a sustainable planet into direct local action.

Unique fact: Esther is also a creative writer, having had a short story published in a collection featuring work from arts university students.

Personality Overview

Tough To Convince

Overcautious

Unexpressive

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Strategic Communications
Serves as the primary spokesperson and strategic advisor for board-level communications at a major arts university, leveraging extensive public relations experience.
Sustainability & Environment
Her career includes managing communications for the Plastic Soup Foundation, Duurzame PABO, and the Partij voor de Dieren, focusing on environmental and sustainability issues.
Urban Nature
An active community organizer and board member for park preservation in Amsterdam, she has written articles and helped lead demonstrations to protect city green spaces.

Media Appearances

Esther has no verified media appearances

Work History

1-2024
Strategisch adviseur bestuurscommunicatie en woordvoerder at HKU
12-2025
Communicatieprofessional voor duurzame organisaties, overheid en onderwijs at Meerwaarde Projecten
3-2019 - 1-2024
Woordvoerder / Communicatieadviseur gemeenteraad Amsterdam at Partij voor de Dieren
1-2006 - 11-2020
Communicatieadviseur en projectmanager at Duurzame PABO
9-2013 - 4-2016
Education Manager at Plastic Soup Foundation

Education

doctoraal from Vrije Universiteit Amsterdam (VU Amsterdam)
1997 - 1998
Sociology from Iscte - Instituto Universitário de Lisboa

More Information

Social Presence :

Prographics :

Exp : 17 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Strategisch adviseur bestuurscommunicatie en woordvoerder at HKU
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Insights For Selling To Esther

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esther is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Esther

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Esther move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Esther take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Esther

Personality Compatibility


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