Estrella Sung, CPSM

Evaluator
DISC Type : DSC

Tabor100 Consultant at Tabor 100

Renton, Washington, United States

Overview

Estrella Sung is a Certified Professional Services Marketer (CPSM) with over 20 years of experience as a marketing and business development consultant. Specializing in the A/E/C industry, she runs her own certified minority and woman-owned firms, SungLass Communications and Darling Nava & Associates. Colleagues describe her as ambitious, organized, and possessing exceptional skills.

She is a passionate community advocate, deeply involved in organizations that support minority and underrepresented entrepreneurs, including Tabor 100 and the Filipino Chamber of Commerce of the Pacific Northwest. Estrella also volunteers her time with Jubilee Reach, helping to prepare classrooms for K-12 schools in Bellevue.

Unique fact: Estrella authored an article for the SMPS Seattle chapter celebrating Filipino American History Month.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

AEC Industry Marketing
Her entire career is focused on providing marketing, communications, and business development services for the architecture, engineering, and construction sectors.
M/WBE Advancement
As a consultant for Tabor 100 and principal of her own certified M/WBE firms, she actively supports minority and women-owned business enterprises.
Filipino Heritage
She is involved with the Filipino Chamber of Commerce of the Pacific Northwest and has authored articles celebrating Filipino American History.

Media Appearances

Estrella has no verified media appearances

Work History

1-2024
Tabor100 Consultant at Tabor 100
1-2024
Principal at Darling Nava & Associates
5-2025
PRC Conference Special Events Co-chair at SMPS Seattle
5-2025
Member at Northwest Minority Builders Alliance
11-2022
Communications Consulting, Marketing, Outreach, and Business Development at SungLass Communications LLC

Education

BA from University of Washington
2 years (Communications pre-major) from Central Washington University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Renton, Washington, United States Job Level : Junior Designation : Tabor100 Consultant at Tabor 100
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Insights For Selling To Estrella

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Estrella is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Estrella

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Estrella move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Estrella take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Estrella

Personality Compatibility


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