Ethan Luth in

Ethan Luth

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Vice President and Head of Vegetable Seeds Commercial Operations EMEA & APAC at Bayer CropScience Vegetable Seeds
📍 Berkel en Rodenrijs, South Holland, Netherlands

Ethan Luth is the Vice President and Head of Vegetable Seeds Commercial Operations for EMEA & APAC at Bayer. An Illinois native with a deep-rooted passion for agriculture, he has over 18 years of experience with the company, specializing in corporate strategy, sales, and marketing. He holds an MBA from UNC Kenan-Flagler Business School.

Originally from a grain farm in Newman, Illinois, Ethan now resides in the Netherlands with his wife and three daughters. He remains connected to his family farm, helping with the business side and precision technology when he can. He enjoys attending his daughters dance, soccer, or gymnastics events.

In 2020, he received the Outstanding Young Alumni Award from the University of Illinois College of ACES for his professional and personal accomplishments.

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Experience
21 Years
Current Role
Vice President and Head of Vegetable Seeds Commercial Operations EMEA & APAC
Job Level
Senior
Location
Berkel en Rodenrijs, South Holland, Netherlands
Personality Overview

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Priorities

Topics Ethan cares about

Agricultural Innovation
He emphasizes the need for continued innovation to help growers overcome challenges like energy costs, water scarcity, and disease pressure, particularly in greenhouse environments.
Post-Merger Integration
He played a key role in the integration of Bayer and Monsanto, helping to design the new operating models and commercial business structure in North America.
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Career

Work history

6-2023
Vice President and Head of Vegetable Seeds Commercial Operations EMEA & APAC
Bayer CropScience Vegetable Seeds
3-2021 - 5-2023
North Americal Commercial Lead- Bayer Vegetables
Bayer CropScience Vegetable Seeds
4-2020 - 2-2021
Global Vegetables Brand Strategy Lead
Bayer CropScience Vegetable Seeds
1-2019 - 3-2020
North America Strategy & Transformation Lead
Bayer CropScience Vegetable Seeds
1-2017 - 1-2019
Project Manager Program Management Office
Bayer CropScience Vegetable Seeds
In the press

Media appearances

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Education
2013 - 2014
Master of Business Administration
UNC Kenan-Flagler Business School
1998 - 2002
B.S.
University of Illinois Urbana-Champaign
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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