Etienne COURSIMAULT

Critic
DISC Type : C

Chief Digital Experience Officer at Michelin

Pune District, Maharashtra, India

Overview

As Michelins Chief Digital Experience Officer, Etienne leads a global team of over 400 people, driving digital transformation through large-scale platforms. His expertise spans customer experience, AI, and composable system design, backed by an engineering education from École Polytechnique and ENSAE Paris. He has been integral to Michelins digital evolution for over a decade.

Outside of his corporate role, Etienne has a passion for education and global cultures. He and his wife previously spent two years teaching at De La Salle University in Manado, Indonesia, reflecting a deep-seated interest in mentorship and cross-cultural exchange.

Unique fact: Before his extensive career in digital technology, he spent time teaching at a university in Indonesia.

Personality Overview

Information Seeker

Negotiator

Precise

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Digital Transformation
He leads Michelin's digital experience and has been foundational to its digital transformation efforts for over a decade, focusing on rebuilding websites, apps, and data products.
Open-Source Culture
Champions an open-source culture within his team and has led initiatives using platforms like ApostropheCMS, while also showing interest in open standards from Mozilla. ai.
AI-Powered Experiences
His role emphasizes leveraging AI at scale to enhance digital platforms and smart services, and he follows developments in AI agents for enterprise contexts.

Media Appearances

Etienne Coursimault – Chief Digital Experience Officer at Michelin (Speaker Profile). Featured in Viva Technology

See Now

Etienne Coursimault – Chief Digital Experience Officer at Michelin (Speaker Profile). Featured in VivaTech

See Now

Work History

8-2024
Chief Digital Experience Officer at Michelin
2-2021 - 8-2024
Digital Factory Director at Michelin
7-2017 - 2-2021
Web Platform Owner, Michelin Digital Factory at Michelin
3-2016 - 7-2017
Project Manager, Michelin Digital Factory at Michelin
11-2014 - 3-2016
Consultant digital at Capgemini

Education

2005 - 2009
Diplôme d'ingénieur from École Polytechnique
2008 - 2008
Diplôme d'ingénieur from ENSAE Paris

More Information

Social Presence :

Prographics :

Exp : 15 Location : Pune District, Maharashtra, India Job Level : Leadership Designation : Chief Digital Experience Officer at Michelin
URL has been copied!

Insights For Selling To Etienne

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Etienne is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Etienne

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Etienne move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Etienne take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Etienne

Personality Compatibility


Other Michelin Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.