Eugene Nilus

Researcher
DISC Type : Cs

Private Money Fund Manager and Advisor at Y2 Lending

United States

Overview

Eugene is a seasoned expert in demand generation with over 20 years in the tech industry. He has since pivoted to real estate finance, founding Y2 Lending, a private money bank for investors. He is also an author and hosts the business podcast "The Shift".

Originally from Ukraine, Eugene now lives in the San Francisco Bay Area with his wife and three children. He is a dedicated practitioner of martial arts and has earned a Black Belt in Krav Maga. He also hosts local real estate meetups to help others get started.

Unique fact: After being laid off from his corporate tech job in 2022, he dedicated himself full-time to building his own private lending bank.

Personality Overview

Self-Disciplined

Cost Conscious

Soft Communicator

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Real Estate Finance
As the founder of Y2 Lending, he provides short-term capital and hard money loans for real estate investors, focusing on fix-and-flips and the BRRRR strategy.
Demand Generation
He has a 20-year career leading demand generation for tech companies like Shippo and Atlon. Colleagues refer to him as a "demand generation guru".
Entrepreneurial Mindset
His podcast "The Shift" focuses on encouraging people to leave their W2 jobs to become entrepreneurs, mirroring his own career journey after being laid off.

Media Appearances

Eugene has no verified media appearances

Work History

11-2022
Private Money Fund Manager and Advisor at Y2 Lending
9-2022
Business Advisor at BecLab
5-2018 - 7-2022
Director of Demand Generation at Shippo
1-2017 - 5-2018
Global Director of Demand Generation at Atlona
1-2016 - 10-2016
Director of Marketing and Operations at Townsquared

Education

2012 - 2012
Certified in Email Marketing from Maclabs
2009 - 2010
Marketing from Berkeley College

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : Middle Designation : Private Money Fund Manager and Advisor at Y2 Lending
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Insights For Selling To Eugene

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Use a presentation with information before getting into a live product walkthrough
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eugene is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Eugene

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Eugene move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Eugene take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Eugene

Personality Compatibility


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