Evan Burton

Questioner
DISC Type : c

Head of Growth at BenchPrep

Holland, Michigan, United States

Overview

Evan has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Evan has no verified topics they care about

Media Appearances

Evan has no verified media appearances

Work History

1-2024
Head of Growth at BenchPrep
8-2022 - 1-2024
Senior Director, Business Development at BenchPrep
7-2015 - 8-2022
Director, Product Management at John Wiley and Sons
4-2010 - 7-2015
Senior Editor at John Wiley and Sons
6-2015 - 7-2019
Board Member at Born and Raised Detroit Foundation

Education

Leading For Results Program (June 2017) from INSEAD
2002 - 2006
Bachelor of Arts (B.A.) from Franklin & Marshall College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Holland, Michigan, United States Job Level : Mid-senior Designation : Head of Growth at BenchPrep
URL has been copied!

Insights For Selling To Evan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Evan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Evan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Evan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Evan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Evan

Personality Compatibility


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