Evan Minskoff

Enigma
DISC Type : ICD

Executive in Residence at Farther

Weston, Connecticut, United States

Overview

Evan Minskoff is a GM and CMO with 25 years of experience driving growth for global tech and financial services firms like Tumblr and NYT’s About. com. Colleagues describe him as an accomplished and brilliant marketing leader. He earned his MBA from Columbia Business School and is known for his “Human/Brand Relationship” operating framework.

Outside of his executive roles, Evan dedicates time to creative pursuits and philanthropy. He is a comedy writer in his spare time and was previously a columnist. He also actively supports charitable causes, including The Trevor Project, an organization focused on suicide prevention efforts among LGBTQ youth.

Unique fact: Evan was named to Multichannel News prestigious "40 Under 40" list of distinguished executives in 2014.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Human/Brand Psychology
He developed the “Human/Brand Relationship” framework, which distills profitable business operations from audience psychology, a core tenet of his professional philosophy.
AI-Powered Assistants
Served as the interim CMO for You. com, an AI search engine and assistant, and actively posts about the platform's new features and educational applications.
Growth Marketing
His career is focused on extracting incremental growth from high-growth brands and helping grow slowing-growth brands across mobile, marketing, and product initiatives.

Media Appearances

Evan has no verified media appearances

Work History

9-2025
Executive in Residence at Farther
4-2020
Managing Director at The Human/Brand Relationship
7-2018 - 4-2020
Chief Marketing Officer (Covid impact) at Bond
6-2018 - 7-2018
Advisor at Bond
12-2017 - 8-2018
CMO at Tumblr

Education

2001 - 2003
MBA from Columbia Business School
1996 - 2000
BA with High Distinction from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 11 Location : Weston, Connecticut, United States Job Level : N/A Designation : Executive in Residence at Farther
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Insights For Selling To Evan

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Evan is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Evan

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Evan move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Evan take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Evan

Personality Compatibility


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