Eveliene Witjes

Trailblazer
DISC Type : DI

Founder at I-denty

Singapore, Singapore

Overview

Eveliene Witjes is the Founder and CEO of I-denty, a lifestyle ecosystem for high-performing women. She is a global executive with over 16 years of experience building and scaling HR departments for high-growth startups like TiNDLE Foods and Glue Up, leading expansions across the Americas, Europe, and Asia. People often describe her as professional, dedicated, and compassionate.

Outside of her corporate career, Eveliene has a diverse background as a former professional ballet dancer, which she credits for instilling core values of discipline and dedication. She originally studied journalism and is fluent in three languages: French, English, and Dutch, showcasing her strong foundation in communication and the arts.

Unique fact: Before becoming a global HR leader and entrepreneur, Eveliene trained and performed as a professional ballerina.

Personality Overview

Informal

Charismatic

Friendly But Fast

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. A combination of speed and relationship gets the best response from them.

Topics They Care About

Strategic Reinvention
Her new venture, I-denty, is a curated ecosystem built around the concept of strategic reinvention for high-performing women.
Global HR Leadership
She has extensive experience building HR functions from scratch and leading global expansion for startups across more than 60 countries.
Startup Culture
Has a proven track record of thriving in fast-paced startup environments and shaping positive, high-performance workplace cultures.

Media Appearances

Eveliene has no verified media appearances

Work History

2-2026
Founder at I-denty
9-2021 - 1-2026
Global Head of HR (APME-China-EU-US-Canada) at TiNDLE Foods
4-2019 - 10-2021
Global Head of Human Resources (APAC, USA, LATAM, EMEA) at Glue Up
1-2019 - 3-2019
APAC & USA - HRBP at Glue Up
10-2018 - 12-2018
APAC - HRBP at Glue Up

Education

1-2017 - 2-2018
Master's degree from LOI
2018 - 2018
Business course + self study - HR Practitioners from HR Law Academy Pte Ltd

More Information

Social Presence :

Prographics :

Exp : 18 Location : Singapore, Singapore Job Level : Leadership Designation : Founder at I-denty
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Insights For Selling To Eveliene

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eveliene is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Eveliene

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Eveliene move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Eveliene take some risk or not?

  • If necessary, they will be ready to take risks.

You And Eveliene

Personality Compatibility


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