EXPON LCC. Omar G Guzmán

Judge
DISC Type : Dc

Director Comercial Asociado at ABC Displays / GRUPO ARRCA

León, Guanajuato, Mexico

Overview

Omar G. Guzmán is the Associate Commercial Director for ABC Displays / GRUPO ARRCA, focusing on international expos and events. A graduate of Universidad de Lasalle Bajio, he has deep expertise in sourcing innovative and sustainable materials through global travel, managing installations in cities like Las Vegas, Dallas, and Budapest.

Outside of his international professional life, he is a dedicated family man with four children. Omar shows a strong appreciation for local culture, highlighting his enjoyment of community events such as the Festival del Globo in his city.

He specializes in helping Latin American companies successfully participate and exhibit in major trade shows across the United States.

Personality Overview

Quality Focused

Features Driven

Demanding

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They respond better to strong and respectful interactions.

Topics They Care About

International Expos
Frequently travels for and posts about global events in the US and Europe, using hashtags like #exponglobal and #expontumarcainternacional.
Sustainable Innovation
His profile highlights a passion for seeking vanguardist and sustainable materials for the event industry through extensive world travel.
Global Business Support
Actively helps entrepreneurs, particularly from Guanajuato, expand their reach by participating in international events in the USA.

Media Appearances

EXPON has no verified media appearances

Work History

2-2001
Director Comercial Asociado at ABC Displays / GRUPO ARRCA

Education

1994 - 1998
Licenciatura from Universidad de Lasalle Bajio

More Information

Social Presence :

Prographics :

Exp : 24 Location : León, Guanajuato, Mexico Job Level : Mid-senior Designation : Director Comercial Asociado at ABC Displays / GRUPO ARRCA
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Insights For Selling To EXPON

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with EXPON is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from EXPON

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will EXPON move?

  • They can take decisions very fast if you manage to convince them.
  • Can EXPON take some risk or not?

  • The risks don’t matter much to them.

You And EXPON

Personality Compatibility


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