Fabiana Falcone

Sharpshooter
DISC Type : CD

Consultora | Estratégia de Portfólio e GTM at Semantix

São Paulo, São Paulo, Brazil

Overview

Fabiana Falcone is a strategy consultant at Semantix, leveraging a unique background that combines engineering, sales, and executive leadership. She specializes in portfolio and GTM strategy to drive growth for tech companies. Described by colleagues as proactive, committed, and customer-oriented, she has an MBA from Ibmec and a B. Eng. from PUC-Rio.

Her passion for technology was sparked by her father, a systems analyst, leading her to program in her youth. Outside of her core roles, Fabiana is dedicated to professional development, serving as a mentor for entrepreneurs and contributing to a book on mentorship to guide others in their careers.

Fabiana co-founded Ustore, a cloud computing startup, and scaled it to a successful acquisition by Embratel, a major telecommunications company.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

ROI Driven

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Exponential Growth
Her career is centered on helping technology companies transform complexity into scalable growth through portfolio strategy, GTM, and sales alignment.
Innovation Ecosystems
As former CEO of Distrito Itaqui, Brazil's first "green innovation district, " she focused on connecting technology, education, sustainability, and business.
AI in Business
She speaks on creating "Intelligent Enterprises" and writes about using AI to enhance sales, focusing on where technology and human insight intersect.

Media Appearances

Fabiana Falcone assume como CEO do Distrito Itaqui com desafio de fomentar tecnologia e inovação. Featured in IT Forum

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Falcone, ex-Embratel, é CEO do Distrito Itaqui. Featured in Baguete

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Work History

1-2026
Consultora | Estratégia de Portfólio e GTM at Semantix
2-2026
Conselheira Estratégica | Distrito Itaqui at Itaqui
1-2026
Embaixadora Famílias Fundadoras | Distrito Itaqui at Itaqui
9-2024 - 1-2026
CEO | Distrito Itaqui at Itaqui
8-2021
Mentora at Top2You

Education

2009 - 2011
MBA from Ibmec
2000 - 2005
Bachelor of Engineering (B.Eng.) from Pontifícia Universidade Católica do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 22 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Consultora | Estratégia de Portfólio e GTM at Semantix
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Insights For Selling To Fabiana

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabiana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fabiana

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Fabiana move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Fabiana take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Fabiana

Personality Compatibility


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