Fabiana Pereira Hotz

Evaluator
DISC Type : DSC

CEO, Certified Executive Coach at Claristrat

United States

Overview

Fabiana Pereira Hotz is the Founder and CEO of Claristrat, a leadership development lab. With over 25 years of experience, including roles as a Deloitte Partner and Accenture Market Lead, she specializes in executive coaching and strategic transformation. She holds a PhD from Concordia University and a coaching certification from Columbia Business School.

Outside of her professional life, Fabiana is a mother of two and has a passion for animal welfare, having recently rescued a Peach-faced Madagascar Lovebird named Lilo. She has also served on the board of the Jewish Community Center in Valencia, Spain, indicating a commitment to community involvement.

She is writing a paper on the top leadership capabilities for the next five years, drawing on over 30 conversations with C-level executives.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Executive Coaching
As a certified executive coach and CEO of Claristrat, her primary focus is on developing senior leaders and helping them navigate complex business challenges and drive results.
Leadership Development
Her entire career, including her work at Deloitte and the founding of Claristrat Institute, is centered on helping executives accelerate growth and avoid common missteps.
Corporate Culture
She has publicly questioned whether corporations have lost focus on employee care and critiques how "Best Places to Work" awards are measured, showing a deep interest in organizational health.

Media Appearances

Fabiana has no verified media appearances

Work History

2-2025
CEO, Certified Executive Coach at Claristrat
2-2025
Founder & Program Director Claristrat Institute at Claristrat
1-2010
Corporate Advisor & Transformation Coach at Fabiana Pereira Hotz
4-2018
Executive Coach for Leading Silicon Valley Startups at Alchemist Accelerator
10-2025
Senior Advisor & Executive Coach at Sense.Maker

Education

3-2025 - 6-2026
Coaching Certification Program from Columbia Business School
2005 - 2008
PhD from Concordia University

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Leadership Designation : CEO, Certified Executive Coach at Claristrat
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Insights For Selling To Fabiana

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabiana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Fabiana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Fabiana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Fabiana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Fabiana

Personality Compatibility


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