Fainareti Schortsaniti

Examiner
DISC Type : cs

Director, Innovation Insights & Foresight at McDonald's

London, England, United Kingdom

Overview

Fainareti has no verified overview

Personality Overview

Process Oriented

Overcautious

Late Adopter

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Fainareti has no verified topics they care about

Media Appearances

Fainareti has no verified media appearances

Work History

7-2025
Director, Innovation Insights & Foresight at McDonald's
1-2022 - 7-2025
Head of Consumer Insights at McDonald's
9-2017 - 12-2021
Senior Manager Consumer Insights at McDonald's
3-2016 - 9-2017
Global Planning Manager - Kids at BRITVIC PLC
2-2014 - 3-2016
Brand Planning Manager, Adult brands at BRITVIC PLC

Education

2002 - 2003
MA in Communication policy studies from City St George’s, University of London
1998 - 2002
BA in Mass Media and Communications from Ethnikon kai Kapodistriakon Panepistimion Athinon

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, Innovation Insights & Foresight at McDonald's
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Insights For Selling To Fainareti

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fainareti is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Fainareti

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Fainareti move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Fainareti take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Fainareti

Personality Compatibility


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