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Fainareti Schortsaniti

Examiner · DISC type cs
Director, Innovation Insights & Foresight at McDonald's
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
21 Years
Current Role
Director, Innovation Insights & Foresight
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Fainareti shows up

Process Oriented
Overcautious
Late Adopter

Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Priorities

Topics Fainareti cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Director, Innovation Insights & Foresight
McDonald's
1-2022 - 7-2025
Head of Consumer Insights
McDonald's
9-2017 - 12-2021
Senior Manager Consumer Insights
McDonald's
3-2016 - 9-2017
Global Planning Manager - Kids
BRITVIC PLC
2-2014 - 3-2016
Brand Planning Manager, Adult brands
BRITVIC PLC
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2002 - 2003
MA in Communication policy studies
City St George’s, University of London
1998 - 2002
BA in Mass Media and Communications
Ethnikon kai Kapodistriakon Panepistimion Athinon
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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