Faisal A.

Organizer
DISC Type : Sd

Digital Strategy Director at Alexion Pharmaceuticals, Inc.

United Kingdom

Overview

Faisal is a marketing transformation leader at Alexion Pharmaceuticals with over 20 years of experience in digital innovation, CX, and behavioural science. He has an education in Sustainable Marketing from the University of Cambridge and holds an AI accreditation. Colleagues describe him as pragmatic, laser-focused, honest, and a true champion for pushing the pharma industry forward.

Faisal is a four-time author and co-founder of the "Digitally Sick" podcast, the longest-running podcast on tech and innovation in healthcare. A recognized trailblazer by Campaign magazine and a Top 10 Pharma Innovator, he is also a passionate advocate for diversity and inclusion, aiming to blend digital expertise with creativity for meaningful engagement.

He delivered the first e-commerce and mobile content strategies for over 90 football clubs, including Chelsea and Newcastle United.

Personality Overview

Strong-minded

Somewhat Formal

Pleasant

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI in Healthcare
Holds an AI accreditation and has authored a guide on using Generative AI in pharma. He frequently shares content on using AI for rare disease diagnosis.
Pharma Customer Experience
Co-authored the book "Prescription for Success, " which provides a roadmap for delivering exceptional customer experience (CX) within the pharmaceutical industry.
Digital Health Innovation
Co-founded and hosts the "Digitally Sick" podcast, focusing on technology, innovation, and marketing within the healthcare sector since 2011.

Media Appearances

Faisal has no verified media appearances

Work History

4-2021
Digital Strategy Director at Alexion Pharmaceuticals, Inc.
9-2023 - 5-2024
Innovation and Business excellence lead - Helping out - (temporary) as well doing digital lead role at Alexion Pharmaceuticals, Inc.
10-2011
Co-Founder @ Digitally Sick Podcast at Digitally Sick
8-2019 - 3-2021
Director Of Innovation at VMLY&R HEALTH
1-2019 - 3-2021
Marketing in a digital world training at Congregation Partners

Education

1996 - 1998
Education details unavailable from Solent University
Sustainable Marketing from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Digital Strategy Director at Alexion Pharmaceuticals, Inc.
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Insights For Selling To Faisal

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Faisal is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Faisal

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Faisal move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Faisal take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Faisal

Personality Compatibility


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