Farnoush Farnia

Evaluator
DISC Type : CDS

Head of Data and AI at The Rubic

Canada

Overview

Farnoush is a strategic leader in AI and Data with over 15 years of experience, currently serving as the Head of Data & AI at The Rubic. She holds a Ph. D. in Operations Research from Polytechnique Montréal and specializes in driving innovation in warehouse automation. Colleagues describe her as a great leader who cares deeply for her team.

Outside of her direct responsibilities, Farnoush is committed to continuous learning and leadership development. She actively reads and applies concepts from thought leaders like McKinsey & Company to enhance her strategic skills and leadership abilities, demonstrating a passion for personal and professional growth.

Unique fact: Farnoush ranked 35th out of 8000 participants in Irans national postgraduate university entrance examination.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI in Warehouse Automation
Leads the data and AI strategy for warehouse automation solutions like FreedomPick™ and FreedomOS™ at her current company, The Rubic.
Data Strategy & Leadership
She has extensive experience building and leading large data teams and shaping multi-year data strategy, drawing inspiration from sources like McKinsey for leadership insights.
AI Product Development
Focuses on creating and implementing large-scale AI and data solutions, having developed products in fintech, healthcare, and supply chain with significant financial impact.

Media Appearances

Farnoush has no verified media appearances

Work History

7-2023
Head of Data and AI at The Rubic
4-2022 - 6-2023
Director of Data Science & Engineering at Flipp
2-2021
Co-Founder at Adatra
Co-Founder & CEO at Intelius AI
12-2020
AI Practice Manager at Air Canada

Education

Doctor of Philosophy (Ph.D.) from Polytechnique Montréal
MSc from Iran University of Science & Technology (IUST)

More Information

Social Presence :

Prographics :

Exp : 4 Location : Canada Job Level : Mid-senior Designation : Head of Data and AI at The Rubic
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Insights For Selling To Farnoush

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farnoush is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Farnoush

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Farnoush move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Farnoush take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Farnoush

Personality Compatibility


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