Farrukh Gaffarov

Critic
DISC Type : C

CEO at Contobox

Montreal, Quebec, Canada

Overview

Farrukh Gaffarov is the CEO and CTO of Contobox, an engagement management platform he founded. With over 15 years in data science and a decade in digital advertising, he leads the companys vision in eCommerce technology, focusing on engagement-based intelligence and data-driven creative. He is an alumnus of Eastern Mediterranean University.

Drawing from his entrepreneurial spirit, Farrukh is passionate about building connections between brands and consumers through the power of engagement. He actively shares industry news related to advertising strategies, consumer behavior, and enhancing the customer experience through technology. He is currently focused on expanding his team.

His company, Contobox, was recognized by Digiday as one of the Most Innovative Technology Platforms.

Personality Overview

Precise

Information Seeker

Critic

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Engagement Data
His career and company are built around using engagement data to connect brands and people, a core part of his professional focus.
eCommerce Technology
He leads a company described as a leader in eCommerce technology, delivering personalized recommendations and messaging to drive sales for major brands like The Home Depot.
AdTech Innovation
He is passionate about making his innovative vision a reality, developing scalable platforms and technologies like shoppable ads to enhance digital advertising strategies.

Media Appearances

Farrukh has no verified media appearances

Work History

6-2021
CEO at Contobox
10-2011
CTO at Contobox
10-2011
CTO, Co-Founder at Okra Media
2-2006 - 8-2011
Software Development Manager at BAM Strategy
4-2005 - 1-2006
Software Developer at Last Digital Canada

Education

2000 - 2004
Bachelor of Science from Eastern Mediterranean University
1998 - 1999
Foreign Language Certificate from Ege University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Montreal, Quebec, Canada Job Level : Leadership Designation : CEO at Contobox
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Insights For Selling To Farrukh

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farrukh is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Farrukh

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Farrukh move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Farrukh take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Farrukh

Personality Compatibility


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