Fatima Alcarpe Bana

Sharpshooter
DISC Type : DC

Board Member - Sponsorship Committee at Banco do Brasil

Greater São Paulo Area, Brazil

Overview

Fatima is a senior executive with over 20 years of international experience in marketing, e-commerce, and digital transformation for major brands like Ambev, Intel, and LVMH. She holds an MBA from the University of Chicago and serves on boards and committees for Banco do Brasil and the FIFA World Cup 2026™.

She appears passionate about the intersection of innovation, governance, and soccer, participating in a dedicated working group on the topic. Fatima also frequently shares insights on leadership, professional growth, and empathy, suggesting a strong interest in mentoring others in their careers.

In August 2024, LinkedIn recognized Fatima as a Top Marketing Strategy Voice, placing her among the top 2% of professionals in her field.

Personality Overview

Rigorous & Demanding

Fast But Analytical

Thorough Evaluator

They respond well to strong and respectful communication.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Corporate Governance
Holds multiple roles at the Brazilian Institute of Corporate Governance (IBGC), focusing on implementing governance practices in startups and scale-ups.
Sponsorship Strategy
Serves on the Sponsorship Committee for Banco do Brasil and the marketing and sponsorship committee for the FIFA World Cup 2026™, guiding strategic brand alignment.
Startup Growth
Actively contributes to the IBGC's Startups and Scale-ups Committee, focusing on promoting sustainable growth and best practices for emerging businesses.

Media Appearances

Fatima has no verified media appearances

Work History

6-2023
Board Member - Sponsorship Committee at Banco do Brasil
3-2025 - 1-2026
Associate and Member of the Startups Governance Working Group at IBGC - Brazilian Institute of Corporate Governance
3-2023 - 3-2025
Associate and Member of the Startups and Scale-ups Committee at IBGC - Brazilian Institute of Corporate Governance
1-2021 - 1-2025
Associate and Member of Dialoga (Startups, Innovation, and Soccer) at IBGC - Brazilian Institute of Corporate Governance
1-2022 - 1-2026
Membro comite marketing e patrocinios at FIFA World Cup 2026™ - Canada, Mexico and the United States

Education

1-2025 - 8-2026
Pós-graduação Lato Sensu - MBA Executivo from University of Chicago
1-2013 - 12-2015
Master’s in Digital Consumer Behavior from UCLA

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater São Paulo Area, Brazil Job Level : N/A Designation : Board Member - Sponsorship Committee at Banco do Brasil
URL has been copied!

Insights For Selling To Fatima

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fatima is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fatima

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Fatima move?

  • If convinced, they can reach decisions quite fast.
  • Can Fatima take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Fatima

Personality Compatibility


Other Banco do Brasil Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.