Fatima Khan

Evaluator
DISC Type : dcs

Chief Creative Officer at Lark Creatives

New York, New York, United States

Overview

Fatima Khan is the Co-founder and Chief Creative Officer of Lark Creatives, where she acts as a LinkedIn perception strategist for high-level executives. She helps leaders control their narrative and build authority, having worked with over 100 founders, CEOs, and industry leaders.

Fatima is an entrepreneur who co-founded her agency with her husband, Zunair Shah. Her writing touches on themes of self-reliance and the importance of personal growth, highlighting the moment when pursuits demand ones full attention and commitment.

Unique Fact: She positions herself as "The Perception Strategist, " focusing on how leaders are perceived by investors, customers, and partners.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Executive Branding
Specializes in building a LinkedIn presence for founders and CEOs that strengthens how they are perceived by investors, customers, and partners.
Content Strategy
Focuses on turning strong thinking into strong content, helping experts write posts that gain attention and avoid being overlooked.
Authentic Engagement
Advises clients that the goal on LinkedIn should not be virality, but rather building a presence that serves a clear business purpose.

Media Appearances

Fatima Khan – Lark Creatives (Personal Profile). Featured in Lark Creatives

See Now

Work History

2-2024
Chief Creative Officer at Lark Creatives
5-2021 - 7-2022
Intern at McDonald's
7-2021 - 8-2021
Intern at Nestlé

Education

Fatima has no verified education history

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York, New York, United States Job Level : Leadership Designation : Chief Creative Officer at Lark Creatives
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Insights For Selling To Fatima

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fatima is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Fatima

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Fatima move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Fatima take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Fatima

Personality Compatibility


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